HÄSTKO

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HÄSTKO was born in 2019 in Chamonix, thanks to the meeting of two women passionated by sports and nature. Aurélie Moinier and Joséphine Bigo share a this enthusiasm for outdoor activities such as downhill skiing, snowboarding and trail running, but also a frustration about the lack of women’s sports underwear offer.

One is a marketing director for a ski brand and the other a graphic designer : these two complementary profiles decided to take the plunge: that’s how HÄSTKO was born.

HÄSTKO PRODUCTS
Compressive bras, straps that slip or cut into the shoulders, stockings that stretch… These faults make wearing sports underwear unpleasant for women and prove the complexity of the the complexity of designing this type of product.

That’s why the two designers made it a point of honour to carry out a huge research and developement. The result is a range of underpants and tops in a various shapes, seamless thanks to a heat-sealing technique and designed using patented Senselast® technology. This innovation involves spraying of velvet powder onto the fabric using 3D printing, creating a ‘soft’ effect and protecting the skin from shearing sensations.

In terms of materials, HÄSTKO uses a blend of polyamide and elastane that is soft, breathable and quick-drying. It’s the promise of a second-skin sensation thanks to lingerie that’s tailored to the body and incorporates femininity into all its designs.

THE SPORT LINGERIE OF THE FUTURE
The brand’s baseline speaks loudly about its ambition: to cover the needs of every sportswoman.
Because every body is different and unique, HÄSTKO places inclusivity at the heart of its strategy. Product design is guided by the desire to offer as many sizes, models and cuts as possible so that everyone can find their way around the brand.

• Bivouac
• Snowboard
• FRANCE
• STAND :